Richard J. Eichhorn, better known by his stage name Richie Rich, is an American fashion designer, socialite, television personality, figure skater and singer. Born in California Rich began his career as a figure skater touring with the entertainment show Ice Capades. He first rose to prominence in the 1990s, as a part of the group of club personalities, Club Kids after becoming a fixture on the New York City club scene, alongside Amanda Lepore and others.
In the late 1990s, he released two singles, “Magic” and “Collision”.
In 1999, Rich and Traver Rains founded the fashion company, Heatherette. After being discovered by Patricia Field the brand became a household name.
As a hobby, Rich would create “looks” for himself and fellow Club Kids of glittery embellished designs. He then met future co-designer, Traver Rains, and the duo founded the fashion brand Heatherette.
Heatherette was launched in 2001, with a runway show during New York Fashion Week featuring a video by famed photographer, David LaChapelle, starring Amanda Lepore for a collaboration with MAC Cosmetics. Heatherette went on to show as a part of the official New York Fashion Week 16 times over a period of nine years, featuring well-known models and celebrities such as: Naomi Campbell, Paris and Nicky Hilton, Kelly Osbourne, Boy George, Anna Nicole Smith, Mya, Kim Kardashian, Jake Shears, Lydia Hearst, Tinsley Mortimer, Devon Aoki, Alek Wek, Bridget Hall, Liya Kebede, Cintia Dicker, Lily Cole, Theodora Richards, Miranda Kerr,Tiiu Kuik, Heather Mark, Hanne Gaby Odiele, Anouck Lepere, Chanel Iman, Raquel Zimmermann, among many others.
Heatherette also showed around the world in other fashion weeks, including: Los Angeles, Mexico City, Miami, Moscow, Osaka, and Tokyo.
Heatherette has been featured in publications such as Vogue, Teen Vogue, Vanity Fair,
GQ, Time, Newsweek, Glamour, Elle, People, Paper, Rolling Stone, Billboard, Trace, W, WWD, New York Times, and others.
Heatherette has dressed such celebrities as Aerosmith, Mariah Carey, Pamela Anderson, Gwen Stefani, David Beckham, Pink, and Miley Cyrus
In 2010 and 2011, Rich went on to launch two collections funded by former business partner and fashion executive Keri Ingvarsson, including a line called “Popluxe”, which debuted at Lincoln Center during New York’s Mercedes Benz Fashion Week, with a guest runway appearance by Ellen DeGeneres. The second collection, called “Villionaire”, premiered at New York’s Hammerstein Ballroom with runway appearances by Johnny Weir and MTV’s JWoww
Rich also showed a line in the Waldorf Astoria New York Ballroom, titled “Richie Rich”, with a guest appearance by Pamela Anderson. They launched a fashion tour, titled A*muse, in New Zealand, Vancouver, Montreal, Toronto, Miami, and Chicago.